JAL Chicago=Tokyo Flight 30 Year Anniversary

Message from JAL Chicago Office

ENDURANCE: the ability to withstand hardship or adversity; especially: the ability to sustain a prolonged stressful effort or activity (Merriam-Webster).

Very often, the term endurance brings to mind marathon runners like Toshihiko Seko. Seko sama was the first and last Japanese runner to win the Chicago Marathon (1986).

The Chicago Marathon, sponsored by our partners at American Airlines, is one of the fastest marathons because it is a relatively flat course...no big hills to climb, beautiful architectural scenery and, usually, pleasant weather. Running through 29 diverse neighborhoods with 1.7million people cheering you on adds the encouragement needed to finish, and finish well.

When Japan Airlines began flying to Tokyo from Chicago in 1983, we had a strong history of success...having flown to San Francisco since 1954. Like a runner depending on his best shoes, we came with our best aircraft...the Boeing 747. Yet, as the saying goes, "past performance is not an indicator of future results". Not every airline that starts a new route can sustain its service. We've seen airlines come and go — and come back again to Chicago.

Fortunately we have been able to serve the needs of our customers for 30 years...continuously. Every day, customers trust us to meet their needs. Each ticket is a vote of confidence that cheers us on and encourages us to do better. Unlike a marathon, though, our course has no end. Unlike the Chicago Marathon, there are many "hills" to climb. We pledge to climb those hills to become the airline you expect us to be.

We will strive to earn your strong support every day. To quote our president, Mr. Ueki, "we would deeply appreciate your continued patronage and support of the JAL Group".

April 1, 2013
Japan Airlines Chicago Office

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